Let's Stop the Growth of Male Skin Cancer.

Call it what you want. Bro-tection or being buddy-minded, we want you to take better care of your skin every single day. 

Our story began with personal setback. We were three healthy young men, who thought we were indestructible. But then, several of our friends – all healthy and in their thirties, like us – were hit by cancer. One of them includes Jono, our co-founder. 

Cancer can affect any man, at any age, irrespective of how healthy they are. After asking questions about skin cancer, we became shocked by what we learned and then emboldened. We decided to do something about it. 

If only more men knew the facts surrounding skin cancer, the same tragedies that struck our friendship group could be avoided.

Our vision is to stop the increase in male skin cancer by inspiring men to take better care of their skin every day. Taking better care isn’t just about preventing skin cancer though. We believe that year-round protected skin is healthy skin and healthy skin is a happier you. 

That’s why we design products that give your skin what it needs – all year round – for long-term skin health. 

Welcome to LifeJacket. We’ve #GotYourBack.

Men and women

Almost twice as many men die from skin cancer vs. women in Australasia, North America and much of Europe.

Male skin cancer cases have exploded over the past 20 years and they’re forecast to double over the next 20 years.

We have a vision to change that.

Why are men so at risk?

Skin cancer is one of the most treatable, preventable cancers. But often, men ignore abnormalities on their skin, leaving things too long.

Secondly, when it comes to prevention, most guys aren’t great at protecting themselves. Men told us that traditional brands didn’t address their needs: most products are too heavy, too greasy, get caught in hair, smell of coconuts and simply put, are too much hassle.

A complete solution.

We developed a range of high performance skincare and clothing to meet your lifestyle and needs.

We set to work with a team of industry experts. The objective was clear: engineer a range of high-performance and year-round skin protection products. It took more than three years of in-depth technical and scientific expertise to get there. But we didn’t want to rush it because we wanted a product that would work for you – that was head and shoulders above everything else.

All our products are clinically, dermatologically and laboratory tested so you know your skin is prepped, protected and primed.

The result is LifeJacket. And we’re incredibly proud of the range.

Don't just
listen to us.

“Unlike other protective products I’ve used in the past, both the Daily Protection Moisturiser and Sun Gel go on smoothly and don’t leave a greasy feel but provide the higher UV protection I’m looking for. A great set of products that I recommend to anyone.”

Darius, London

Take me to the shop

LifeJacket's scientific panel

  • Prof. Anthony Young

    Emeritus Professor of Experimental Photobiology at King’s College London. Researched the effects of solar ultraviolet radiation on human health, especially in terms of risks vs. benefits, DNA photodamage and repair/risk factors for skin cancer.

    Dr. Ben Esdaile

    Consultant Dermatologist and Clinical Lead for Dermatology at the Whittington Hospital, London. Specialist interest in skin cancer diagnosis and the early detection of skin cancer using dermoscopy and mole mapping.

    Mark Bowes-Cavanagh

    Chartered chemist, Fellow of the Royal Society of Chemistry, member of the British Toxicology Society and Society of Cosmetic Scientists. Extensive research into the toxicological aspects of ingredient technology in skincare.

LifeJacket founders


The 'face'


The 'engine room'


The 'technical nerd'

Who we work with...

Corporate partners with Melanoma UK, the leading charity and patient support group for melanoma patients in the UK and SkinVision, the phone app that can be used to perform regular skin checks. We've also proudly supported the British Skin Foundation. Together, we're all trying to raise men's skin cancer awareness.