Call it bro-tection. Call it buddy-minded. Call it what you want. We just want you to take life outside and protect your skin, every single day.

We were three healthy young men. We thought we were indestructible. But then several healthy and fit male friends around us, in their thirties just like us, were hit by cancer. Including Jono, one of our co-founders. That’s when we decided to do something about it. We realised cancer can happen to any man of any age. We started asking questions and what we discovered about skin cancer shocked us most of all.

We couldn’t believe the facts when we learnt them. The same’s true for everybody we now speak to. So, we just want to equip you with the knowledge and toolkit to look after yourself, your friends and your family too.

So, welcome. We love that you’re now part of our mission too.

#TakeLifeOutside  #BeSkinvincible

Men and women

Almost twice as many men die from skin cancer vs. women in Australasia, North America and much of Europe.

Male skin cancer cases have exploded over the past 20 years and they’re forecast to double over the next 20 years.

We’re here to change that.

Why are men so at risk?

Skin cancer is one of the most treatable, preventable cancers. But often, men ignore abnormalities on their skin, leaving things too long.

Secondly, when it comes to prevention, most guys aren’t great at protecting themselves. Men told us that traditional brands didn’t address their needs: most products are too heavy, too greasy, get caught in hair, smell of coconuts and simply put, are too much hassle.

A complete
solution for men

So we developed a range of high performance skincare and clothing for your lifestyle and needs.

We set to work with a team of industry experts. The objective was clear: to engineer the first range of high-performance, year-round skin protection products, exclusively for men. It took more than three years of in-depth technical and scientific expertise to get there. But we didn’t want to rush it because we wanted a product that would work for you – that was head and shoulders above everything else.

All our products are clinically, dermatologically and laboratory tested so you know your skin is prepped, protected and primed.

The result is LifeJacket. And we’re incredibly proud of the range.

Dont just
listen to us.

“Unlike other protective products I’ve used in the past, both the Daily Protection Moisturiser and Sun Gel go on smoothly and don’t leave a greasy feel but provide the higher UV protection I’m looking for. A great set of products that I recommend to anyone.”

Darius, London

Take me to the shop

LifeJacket's scientific panel

  • Prof. Anthony Young

    Emeritus Professor of Experimental Photobiology at King’s College London. Researched the effects of solar ultraviolet radiation on human health, especially in terms of risks vs. benefits, DNA photodamage and repair/risk factors for skin cancer.

    Dr. Ben Esdaile

    Consultant Dermatologist and Clinical Lead for Dermatology at the Whittington Hospital, London. Specialist interest in skin cancer diagnosis and the early detection of skin cancer using dermoscopy and mole mapping.

    Mark Bowes-Cavanagh

    Chartered chemist, Fellow of the Royal Society of Chemistry, member of the British Toxicology Society and Society of Cosmetic Scientists. Extensive research into the toxicological aspects of ingredient technology in skincare.

LifeJacket founders


The 'face'


The 'engine room'


The 'technical nerd'

Who we work with...

Corporate partners with Melanoma UK, the leading charity and patient support group for melanoma patients in the UK. Melanoma UK also works closely with other global agencies and charities. We also proudly support the British Skin Foundation. Together, we're all trying to raise men's skin cancer awareness.


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